It doesn’t matter if you’re designing coffee mugs or starting a web design boot camp. The sooner you can interact with potential customers to gauge their interest, the better your chances of creating something people will actually want to buy. Here are five ways to ask customers for feedback.
Many small business owners skimp on customer service due to time and financial constraints. This is a mistake. A majority of customers are willing to pay more for better customer experience, and 72% of customers who have a positive shopping experience will tell at least six people about it. Here are seven ways to improve your customer service.
Nothing stirs up professional envy like the start of a fresh year. Understandable, given the tendency of all our online “friends” to publicly recap everything they’ve accomplished in the previous 12 months — and their maddening vows to top that list by summer.
If you’re anything like any other human, you’ve probably experienced a handful of less-than-charitable thoughts toward these oversharing overachievers. After reading all those humbly self-congra...
Traffic’s terrible and only getting worse, and we’re all miserable about it. Your commute doesn’t have to be the drive of doom, though. Busy yourself by diving into the workday ahead of time or during the ride home and you’ll be less likely to grouse about gridlock or snipe at other drivers.
Whether you’re the driver or a passenger, here are seven ways you can get some work done while stuck on the road.
Small businesses play a leading role in the growth, economic development and personality of their surrounding communities. Besides being a major source of revenue for local governments, they’re a significant contributor to regional employment markets, values and politics.
Below are eight ways small businesses help enrich the districts and neighborhoods in which they operate.
Create local jobs
Small businesses are a massive source of employment. The Small Business Administration (SBA) reports ...
‘Kondo’ your job: The life-changing magic of setting firmer boundaries at work | Produced by Advertising Publications
The change of seasons offers a great excuse to organize your workspace. But decluttering your office, Marie Kondo-style, isn’t the only way to improve your efficiency and contentedness at work.
Trimming the unnecessary fat from your workweek can be equally liberating. So can keeping boundary-pushing colleagues and self-defeating habits at bay. Here’s how to do so while still fulfilling your employer’s expectations.
If you’re like most driven freelancers, you probably want to work on more lucrative, rewarding gigs in the coming year. But there’s no need to wait until January to start strategizing.
Now is the perfect time to evaluate your current client list and come up with a game plan to improve it. The sooner you dive into this exercise, the closer you’ll be to your ideal freelance career. Here’s how to get started.
Much has been written about how employees can negotiate telecommuting privileges or remote positions. Same goes for the abundance of advice about how off-site workers can keep their supervisors happy.
But managers also bear some responsibility in ensuring the success of remote-work policies and the employees who use them. If you supervise people who occasionally (or often) work in a different physical location, you need to make sure everyone’s on the same page. Here’s how:
Set expectations. D...
If you're like most online retailers, you probably make a significant chunk of your annual revenue during November and December. In fact, the National Retail Federation (NRF) reports that as much as 30 percent of all retail sales occur during the holiday season.
Of course, brisk sales translate into more work. But that doesn't mean you have to forfeit your personal life until January.
Here are eight tactics and tools to turn your eCommerce business into a well-oiled machine this holiday seaso...
With all this election fever in the air — and all the trepidation people feel about the results we may wake up to on Nov. 7 — it’s inevitable that some political talk will seep into the workplace. If you work at a nonprofit, social advocacy group or government agency, talking politics on the job is probably par for the course. But for the rest of us, talking politics at the office can be a professional landmine.
Following are some suggestions for navigating the current political climate at work.
Five ways to champion women, people of color and other marginalized groups.
I recently landed the sort of high-profile, handsomely paid freelance gig I used to only dream about. The editor, a freelancer herself who was new to the client’s team, took a look at the client’s all-male freelance pool and decided it was time to hire some women.
I greatly appreciated this editor going out of her way to hire qualified women writers, especially for a topic traditionally dominated by men. But I was als...
It’s not even Wednesday afternoon and you’re already exhausted and pining for the weekend. What’s more, you’re not even sure what you’ve accomplished since the week began.
It doesn’t matter if you work for yourself or someone else: without a solid time management strategy, it’s far too easy to let the week slip away from you.
As a long-time writer of workplace and entrepreneurial tips, I’ve spent countless hours reading time management books and interviewing high achievers for silver-bullet p...
Before you register, ask yourself these five questions.
There comes a point in the career of every high-achieving professional where we’re tempted to take a class. I’m not talking about graduate programs, professionally mandated coursework or training needed to change careers. I’m talking about signing up for the evening course, online seminar or weekend intensive that promises to propel you to the next level of your vocation.
I’m certainly no stranger to professional development. And I’d lik...
What better way to communicate with him than the shorthand we used in everyday life?
I’m not much of an afterlife type. But when your husband dies young of cancer, you do what you must to get up each day. Even if what you must is text him.
“Come back,” I texted Greg last winter, after he’d been dead three months. “This is some extreme BS.”
At six months, around what would have been his forty-eighth birthday: “I hope you’re okay wherever you are and that they have lots of sword-and-sandal flic...
The term “expense report” makes many people cringe. Managers seldom relish monitoring employees’ spending or reviewing every cab ride. And few workers enjoy keeping track of charges, itemizing costs or being forced to explain why they had to book a plane ticket that cost $20 more than their company allows. Lost receipt? Don’t even bother.
Advances in artificial intelligence, however, are rapidly improving the processes surrounding expense management. And as humans and A.I. models work together toward greater efficiencies, expense reports could soon evoke an entirely different emotion: relief.